Google’s algorithm is a set of the complex system that is used to retrieve data from not only its index but also delivers the best possible result for every search related query. The entire search engine uses a combination of the algorithm and numerous ranking signals to deliver the quality of webpage ranked by relevance on its engine results pages
In the initial years, Google made a handful of updates to its algorithms. These Google Updates were launched with an aim to deliver the best search results to the users. As time passes and changes occurred, Google keeps on launching regular updates to provide the best user experience. However, most of the updates go unnoticed, but at times; the search engine introduces major Google Search Algorithm Updates that will significantly impact the result on SERPs such as:
Google launched this update on February 24, 2011. This update assigns a so-called “quality score” to the web pages which was then used as a ranking factor. Initially, the panda was a filter rather than part of Google’s ranking algorithm, but in January 2016, it was incorporated into the core. This update restricts the usage of duplicate, plagiarized contents, and keyword stuffing. So, it was overall a great threat to the users who uses spin or irrelevant content regularly on their websites.
The Penguin update was introduced by Google on April 24, 2012, to restrict the excess use of spammy or irrelevant links and also advised the owners to avoid the use of over-optimized anchor text. Since late 2016, it has become a part of Google’s core algorithm; and unlike the panda, it works in real time.
On August 22, 2013 google introduced this update with an aim to educate people about the harm that can be caused to their website due to the excessive keyword stuffing and irrelevant content uploaded by the users on their websites.
Hummingbird is one such update that helped the users to get the most relevant search results for their searches and this also helped the website to secure rank well on the search engine pages with the help of the organic keywords, co-occurring terms, and synonyms used in their content.
Pigeon update was introduced on July 24, 2014, with an aim to get those websites having a high quality of back-links with the help of the white head SEO activities. This update created closer ties between the traditional and modern day SEO factors which are now used to rank local results.
Google launched this update on April 21, 2015, to ensure that your website should be mobile friendly and makes those mobile-friendly pages to rank at the top of mobile search. The main reason for introducing this update was to avoid every possible hazard that can be caused to your website due to the lack of having a mobile version of the page and poor mobile usability results. even in the current time it is considered under the Effective SEO Tips of 2019.
RankBrain is a part of Google’s Hummingbird algorithm which was introduced on October 26, 2015, and this update banned the entire causes of lack of query-specific relevance features and shallow content. According to the major google experts, it is the third most important ranking factor for a website.
Fred, the Latest Google updates, was launched on March 8, 2017, targets that website that violates Google’s webmaster guidelines. The majority of affected sites are blogs with low-quality posts having thin, affiliate-heavy or ad-centered content. Since then the user becomes more familiar and serious about using the high-quality contents to be uploaded on their websites.
So, we strongly recommend you to follow the guidelines of Google updates for SEO activities as prescribed by google as they are going to be the only reasons that will lift your website’s rank on the search engine index or if neglected, can surely do damage to your website’s authenticity.